The DongA Ilbo(March 4) said that approximately 1,000 graduate students flocked to a hall at Harvard University, where Samsung Electronics president Hwang Chang-gyu gave a special lecture, to learn the secret of his company's success in the semiconductors business. And the Harvard MBA program also selected Samsung's success story regarding semiconductors as the case study subject of "managerial strategy," a required class at the school.
Also in Japan, Samsung's success story had already made the frontpage of most major newspapers. I remember reading an editorial about Samsung in NIKKEI suggesting that every Japanese consumer electoronic maker, notably Sony, take a lesson from the company's remarkable success, while citing the statistics that only Toyota can compete with Samsung in terms of annual net income.
Of course, Korea is no exception about touting the company. People are saying that Samsung's success made a significant contribution to improving national image as well as the brand image itself. The appointment of Hong Suk-hyun, the president of the JoongAng Ilbo,